May 222010

I come to you, my BNL family, to hopefully shed some light on something that I recently feel forced to address. My objective with this post is to help you evaluate the people you pay to “design” your website. I am going to be super blunt because I am so passionate about empowering my followers and I am getting tired of seeing people get taken advantage of by those who have no idea what they are doing.

After hosting internet marketing trainings and consultations for the last few years I have come across numerous “web designers” and I feel this is the only quote to express my feelings adequately…

I knew it. I’m surrounded by A$$#*!&$. Keep firing, A$$#*!&$!” –Dark Helmet, Spaceballs

I am by no means a website designer or a development expert nor do I want or claim to be, but, after I read the reviews for Webcreationuk I realized that not every company is created equal and that there just seems to be too many companies out there toting their elements of good web design and have no business doing so. I want to give you a few things to look for when choosing someone, and more importantly paying someone to develop an online marketing campaign, particularly your website.

These are 5 of the most important things you must evaluate when hiring someone to put together a website for you:

  1. What platform are you going to set up my site on? (Content Management Systems (CMS) is a MUST, WordPress or Joomla are the best and the only competent options. If they don’t mention these, RUN!)
  2. How are you going to design my site? If they say anything about “writing it,” “coding,” “custom style sheets” or anything other than creating a custom theme for you they are more than likely not operating efficiently and are going to set up something that will cost you more in the long run.
  3. Look at other sites they have created and try to highlight the text in a few areas. If the text doesn’t highlight and you are able to drag it like an image, RUN! That site is TOTAL CRAP and they have no idea what internet marketing or SEO is.
  4. How are we going to capture information? You must, must, must have a call to action on your site. Your list is your businesses equity. If you are not growing that list your business isn’t growing as fast as it could be and you have a stagnant, useless site with the hopes to sell to random people that may stumble upon it. Auto-responders like Aweber, Constant Contact, and iContact are the some of the best.
  5. Your costs should be between $400-$10,000, depending on the desired functions of your site. I know that is a pretty big gap, but there many degrees of the complexity when designing a custom web presence. If you just need a simple site with a few pages, some custom images, a contact area, and the training to update it yourself $400-$1,200 is a fair price.

Again, I am not a website designer, but it costs significantly more to duplicate a site that was done by people who really have no business promoting themselves as a website developers. Sorry for the touch of negativity today, but 3 students of mine in the last week have been swindled out of a quality site that they deserved and paid for.

This post is a little bit of an over simplification, but if you get anything from it please just evaluate the people you pay to do web design for you. Just because a site “looks good” does not mean so!

I value and appreciate all of you. Have a spectacular day and I look forward to seeing you at the top!

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