Jan 012012
 
Business Social Networking Doggies

You must read on to understand why dogs are dressed in dice costumes...

That’s right! I figured out a way to combine two of the most popular online activities into a useful and enlightening post to help grow your business through social networking.

Let’s face it the internet and social media is where it is today partially because of all the porn sites that were some of the first sites making billions online back in the day.

Now let’s get to the topic of how the hell this relates to your business and your social networking.

I think it is pretty hard to argue with the fact that LinkedIn, Facebook, Twitter, and social networking in general have become the technology de joure of the past few years, and will remain that way for the next few as well. Ten or even twelve years ago it was like “Wow! This internet thing is awesome I need to get myself a website.” Then everyone and their mother went and spent whatever it cost to get a website to highlight their business.

Now websites are more important and less expensive than ever, but if someone asks you, “Are you on Facebook?” and you say “No,” the only thing most of us can say to ourselves is “Seriously?”

Yes, for the most part every business that is planning on actually growing into next year is jumping on the social media band wagon, and rightly so. “Bandwagon Marketing,” is what I have termed this wave of businesses utilizing social networking for their marketing efforts. Why? Because everyone and EVEN MY MOTHER is all over it!

Back to the point of the post, how and why you must stop masturbating with your business social networking. Just because you have 50 social networking profiles set up and you got yourself a blog doesn’t mean it is time to sit back and watch the sales roll in or that it is time to alert the world to every product, service, special offer, coffee break, or bowel movement someone in your company has.

The purpose of business social networking isn’t to pleasure yourself, it is to make more money and grow your business.

6 quick tips:

1. Posts and status updates must provide a pleasurable experience of some kind for the audience whether educational, inspirational, or entertaining. “I just had the best cup of coffee ever!” does not cut it!

2. Learn how to optimize your profiles and websites with information your readers can relate to, that is useful, and has a call to action.

3. If you are getting a few hits to your website and either aren’t tracking things accurately or are just not converting anyone this is NOT the time to invest in SEO to get more traffic. Sharpen up the site, do some testing, make some sales, then work on getting more people to the site.

4. Spend your time wisely online. Set up your action plan and stick to it. You are running a business it is time to treat it like one.

5. Don’t post the same thing 15 times 15 different ways throughout the day. If people didn’t take advantage of your first crappy offer posting the same offer phased differently every 15 minutes for the rest of the day isn’t going to be any more effective.

6. Be unique. Just because you jumped on the bandwagon doesn’t mean you can’t throw some fuzzy dice on the rear view to make yourself a more noticeable. Do your best NOT to be like everyone else. Those who stand out make the most money.

Thanks so much for reading! Stay tuned as we are going to be getting into some of the “how to” behind the strategy and highlight some great case studies over the next few weeks.

Please share with our fellow readers the best internet marketing tip you have ever received, and how it helped you grow, monetize, or benefit your business.

Have an awesome day!

Feb 152010
 

Black Ink Grunge Stamp Texture Social Media Icons
WOW,
is there ever a lot of confusion going on about Social Media and how to make sense of it all. I was talking to a business person the other day and his comments about not needing Social Media as a part of his marketing strategy shocked me. He didn’t understand the value to his business and actually saw it as a big time waster.

My response to him was that every business needs Social Media Marketing as a part of their overall marketing strategy. Social Media is no longer a “nice to have” marketing strategy, it’s a “must have” marketing strategy.

Everyone goes online to look for products or services and research companies before doing business with them. The days of looking in the Yellow Pages for what you want are almost gone. What makes you and your business any different?

The power of social media has no even begun to scratch the scratch of its potential. The unfortunate part of this all is many people choose not to educate themselves on the subject and are getting farther and farther behind. This is a facet of business which, without exaggeration, evolves on a daily basis.

There is always a new shiny object there to capture our attention, but what is important is having a strategy, a game plan. Not only a game plan for your marketing, but also a game plan for how to stay informed with new technology and trends.

As a Social Media Marketing Specialist, I decided to formalize a home study coaching program to help people on a tight budget with the What, Why and How of Social Media so they can put together a strategy that makes sense for their business. You can check it out at www.hubsocializer.com to see if it answers some of those big questions about Social Media you might have.

Happy New Year!

Kathy Perry, Social Media Marketing Specialist
www.kathyperry.com
www.hubsocializer.com

P.S. You can also download my free ebook at: www.52SocialMediaTips.com

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