So Pay Per Click costs on Google have exploded in cost over the last few years. In 2006 average we were looking at an average of $.32/ per click and 2010 we were up to $1.24/ per click. On top of that that the majority of businesses participating don’t even know if they are converting enough people to justify spending $1.00+ to get them to their site!
If you are like most site owners you probably have no idea what your conversion rate is, but you still want traffic. Social media, organic SEO, and all the other site optimization strategies are great, but what if there was a way to get clicks for $.04-$.10 per, is that a little more budget friendly? Would it be worth it to spend $5/ day and get another 60-100 unique, targeted visitors to your site?
Absolutely! Even if you don’t know anything about your conversion rate another 2000+ hits to your site a month should show you some profitability, and for only $150/month it’s a no brainer.
Ok so where the heck can I set up these campaigns?
There are 2 areas to get super cheap PPC ads as of June 2011.
YouTube is starting to get some legs behind it in regards to businesses launching successful campaigns, but fortunately the majority of the social media marketing focus is still revolving around Facebook. Imagine if you had dozens, hundreds, or thousands of people watching a video you created that not only provided great content, but had an enticing offer at the backend. Maybe your offer was just to subscribe to getting a free gift this is a very inexpensive way of getting visibility and growing your list.
How cool would it be if you could advertise on all the emails your competitor sent to people that used Gmail? That is one of the cool features in Gmail PPC. You can identify a specific phrase or tag line that is in all of your competitor’s emails and use them as the keywords. Then bada bing bada boom, you are in there like swimwear for only $.05-.10/click.
Before you jump in with both feet make sure your site is converting well. If you need some pointers check out the 5 elements of a online marketing strategy post.
What have been your most effective sources for traffic?