May 082011

Are you Winning? Is tiger blood flowing through your veins? Or, are you a “troll?”

Regardless of your answer, the reality is, most people will read this know exactly what and who I am referencing. That my friend, is what matters.

I am going to title this marketing strategy as: “Hot Topic Marketing”

Over the past few month it is undeniable Charlie Sheen’s situation has been a train wreck hundreds of millions of people can’t help but watch. Now, how does this translate into a marketing idea?

Well, the title of this post is one example and just a week or so after all the media a new energy drink was released called “Tiger’s Blood.” The point of the matter is, in marketing, whether online or offline, traffic and exposure are driven by popular topics. That is why we write about what we write about, it is why we have chosen the industry we work in, it is what drives consumerism.

So is it easier to create the hot topic, or piggy back off current trends? I think you would agree that there are enough “breaking” news stories and celebrity train wrecks every week that there is no shortage of material to work with so unless you prefer to work hard instead of smart the piggy back method will do just fine.

This is a strategy that has been going on forever, but I think it goes unrecognized in the majority of marketing. It requires a little creativity, and time budgeting to stay on top of current events, but when you can be early to the market with something that can be relevant or comical to a situation that is going to go viral your marketing message has a great opportunity to take off with it.

For your next marketing piece, blog post, article, video, or anything you are attempting to get some exposure from check out some trending topics and see if you can find a way to connect that topic to your message.

Now if you will excuse me I am going to go back to Winning!