Sep 202010
 

Success is this way
If it were about the “How To’s” we would all be skinny rich and happy! The question is how can we master the mundane in our businesses and keep ourselves accountable???

I am going to be totally honest and let you know I am writing this post to give myself a good kick in the butt, and create some more accountability in my own life.

Marketing is really just a combination of doing the things we know we need to do i order to generate more business and satisfy all of our customers. I think we all know the basic principles: get in front of more people, consistently add value, great customer service, maintain the sense of pride and ownership in what we do, repeat all steps over and over again, etc. I am not afraid to admit I drop the ball on practicing what I preach 100% of the time with maintaining some of my own projects.

Is there anyone else out there who notices they are more willing to spend time working with and helping others before they complete their own tasks?!? Earning more money, and helping people is wonderful and gratifying, but does it compensate for the personal frustration you feel when you look at your own projects and say, “Damn, I should have had this done weeks ago!

I have recently been suffering from “it is easy to do, but it is also easy not to do,” syndrome for a little while now. You can obviously see that blog posts have gone from weekly to monthly… 😛

So! What can we do about it!

I am going to make a public commitment today to set my goals and objectives, post them here so you can see, and make myself accountable to all of you wonderful people and myself. If you would like to participate in this exercise please share in the comment area just 1 goal you would like to accomplish by next week, at least 1 other goal for the next 30 days (You are welcome to share more), AND what will be your penalty if you do not accomplish these goals??? There must be a sense of “suffering” other than “oops, I didn’t do my goal for the week.” Together we can create a more profitable and accountable community!

Each week we will give a shout out to all of those who have met their goals so when it catches on and we have a few people participating each week we can think of some fun bonuses.

This Weeks Goal:

  • Write/ Video 5 new blog posts (Excluding this one) and schedule them to post every 8 days by Sunday night

30 Day Goal:

  • Create another 200 tutorials videos for eMarketing Vault
  • Develop a regular social media schedule
  • Be the #1 Blog Commenter on TSA
  • Gym 4 times a week

Penalty:

  • Wake up at 6am everyday for a week, even weekends! And for a month if monthly goals are not accomplished (Not a big deal for most of you, but I am rarely ever awake before 8am)

Thanks everyone! See you at the top!!

photo credit: RambergMediaImages

Jul 242010
 

It has been a little to long since the last post, but I think this video makes up for it! 🙂

Check out “The Johnny Carson Method.” For years Johnny Carson lit up late night TV, but what most people don’t look at is how he treated his show like a business. Supply and Demand, relationship building, the whole nine.

Let me know what you think!

Special thanks to my partners at TWBA, and Brian White for his awesome video skills!

Jan 252010
 

wordle09

If you want to expand your influence, have people invite you into their networks and improve your personal brand then pay close attention. Below is not how to do it…

How many times have you been at a networking event or been invited to do coffee for a one on one where you’re to “learn about how to help one another” and you find out you’re being “pitched?”

It isn’t a warm fuzzy feeling is it?

Nor do you feel you’ll be “helping this person out” anytime soon with referrals.

If you’re guilty of this or have been no worries. It all changes today.

Linear Language

This person didn’t understand the value of leveraged vs linear language.

Don’t sweat it, I think lots of people early on in their networking have probably done it. I know, you’re passionate about what you do and think everyone is a candidate for your wares. Right?

Not true, and even if they were you want to heed some advice and think past the point of immediate sale.

Think reputation and think about word of mouth.

Linear language is where the person is just trying to pitch you and not thinking past the point of sale. The days of hard core pitching and closing the sale are soon fading if not already.

Imagine linear language as this:

“Hey Jim how are ya? Good to see you! Hey did you know I’m selling XYZ widgets now? People could save a TON of money if they bought one of these. Here’s what it does….” (20 minutes later you’re still talking with the hopes they will want to buy it themselves)

Monopolizing peoples time at a networking function or even over a one on one & just pitching them is a no win situation. Not for the person you’re verbally abusing or for you because there’s a good chance they aren’t interested to begin with.

This is called the shotgun effect. You spray them with facts, figures & stories in the hopes something sticks & they want to buy.

Leveraged Language

If you want to expand your influence, have people invite you into their networks and improve your personal brand-leveraged language is the way to go.

It’s the same for in person networking or online social networking. If all you do is pitch don’t expect to get rich. Developing report, trust and a sincere relationship is key first and foremost.

-Don’t expect everyone is interested in what you do.
Law of reciprocity-Ask someone what they do and they will ask you what you do.
-Don’t puke on them about what you do-just a quick blurb then ask them more about what they do, how they got started or why they did.
Ask them what is a good customer or prospect. If they aren’t looking for “sales” ask them what’s the most effective way you can support them.

Not all networking consists of someone looking for sales. However if they are these above rules are even more crucial.

Transparency And Leverage

If you’re going to engage someone about your product or services directly in a networking situation make it clear you realize it may not be a good fit for them right up front. This implies you’re not trying to sell them something directly.

However you do value their opinion and you’re going to be looking for referral business but wouldn’t expect them to refer anyone if they didn’t know what you were doing.

Then ask for their help and share what you do: Keep is short concise and to the point using whatever sales aids you can to convey the value.

Remember people buy experiences & outcomes not products.

This is called leveraged language. Even though they may not have a need themselves they can and will refer people to you if you’re authentic & transparent about your motives.

Not to mention they will be more apt to introduce you into their networks based on how you approached them & developed a relationship first.

How you do anything is how you do anything. If you’re pushy, obnoxious or self centered in your approach there’s no way they will allow you to do the same thing to their network. Your actions are a reflection on them.

Now go network using leveraged language and prosper.

Tony Teegarden is a blogger, network marketer and online personality who coined the term Human SEO for Self Exploration Optimization. He lends his experience of 18 years in sales, management , leadership & spiritual research have allowed him to teach his concepts for deeper and healthier relationships online and off. You can visit him at >> http://www.tonyteegarden.comReblog this post [with Zemanta]

photo credit: Foxtongue