Jan 252010
 

wordle09

If you want to expand your influence, have people invite you into their networks and improve your personal brand then pay close attention. Below is not how to do it…

How many times have you been at a networking event or been invited to do coffee for a one on one where you’re to “learn about how to help one another” and you find out you’re being “pitched?”

It isn’t a warm fuzzy feeling is it?

Nor do you feel you’ll be “helping this person out” anytime soon with referrals.

If you’re guilty of this or have been no worries. It all changes today.

Linear Language

This person didn’t understand the value of leveraged vs linear language.

Don’t sweat it, I think lots of people early on in their networking have probably done it. I know, you’re passionate about what you do and think everyone is a candidate for your wares. Right?

Not true, and even if they were you want to heed some advice and think past the point of immediate sale.

Think reputation and think about word of mouth.

Linear language is where the person is just trying to pitch you and not thinking past the point of sale. The days of hard core pitching and closing the sale are soon fading if not already.

Imagine linear language as this:

“Hey Jim how are ya? Good to see you! Hey did you know I’m selling XYZ widgets now? People could save a TON of money if they bought one of these. Here’s what it does….” (20 minutes later you’re still talking with the hopes they will want to buy it themselves)

Monopolizing peoples time at a networking function or even over a one on one & just pitching them is a no win situation. Not for the person you’re verbally abusing or for you because there’s a good chance they aren’t interested to begin with.

This is called the shotgun effect. You spray them with facts, figures & stories in the hopes something sticks & they want to buy.

Leveraged Language

If you want to expand your influence, have people invite you into their networks and improve your personal brand-leveraged language is the way to go.

It’s the same for in person networking or online social networking. If all you do is pitch don’t expect to get rich. Developing report, trust and a sincere relationship is key first and foremost.

-Don’t expect everyone is interested in what you do.
Law of reciprocity-Ask someone what they do and they will ask you what you do.
-Don’t puke on them about what you do-just a quick blurb then ask them more about what they do, how they got started or why they did.
Ask them what is a good customer or prospect. If they aren’t looking for “sales” ask them what’s the most effective way you can support them.

Not all networking consists of someone looking for sales. However if they are these above rules are even more crucial.

Transparency And Leverage

If you’re going to engage someone about your product or services directly in a networking situation make it clear you realize it may not be a good fit for them right up front. This implies you’re not trying to sell them something directly.

However you do value their opinion and you’re going to be looking for referral business but wouldn’t expect them to refer anyone if they didn’t know what you were doing.

Then ask for their help and share what you do: Keep is short concise and to the point using whatever sales aids you can to convey the value.

Remember people buy experiences & outcomes not products.

This is called leveraged language. Even though they may not have a need themselves they can and will refer people to you if you’re authentic & transparent about your motives.

Not to mention they will be more apt to introduce you into their networks based on how you approached them & developed a relationship first.

How you do anything is how you do anything. If you’re pushy, obnoxious or self centered in your approach there’s no way they will allow you to do the same thing to their network. Your actions are a reflection on them.

Now go network using leveraged language and prosper.

Tony Teegarden is a blogger, network marketer and online personality who coined the term Human SEO for Self Exploration Optimization. He lends his experience of 18 years in sales, management , leadership & spiritual research have allowed him to teach his concepts for deeper and healthier relationships online and off. You can visit him at >> http://www.tonyteegarden.comReblog this post [with Zemanta]

photo credit: Foxtongue

Dec 122009
 

“Life is not about being liked, It is about being effective” –Joel Bauer

In today’s market we must either adapt or die, both in life and in business. The definition of insanity has changed! No longer is it an incorrect expectation to do the same thing over and over and expect a different result, in fact you can count on something new happening. Can you guess what it is?

You now have the ability to lose money for doing the same things over and over that used to make you money. If you choose not to evolve with the times your business will be left behind.

joel bauer

We are living witnesses to the most amazing advances in business ever. Our marketing cost can be drastically reduced and we can reach far more people than ever before in a fraction of the time. This is new and uncomfortable for most of you to comprehend, but age and excuses make no difference it is happening with or without you.

What matters now is what are you going to change in 2010? What changes are you going to make in your marketing plan to reach higher levels of success? What changes in your schedule will you make to allow time for personal development and continuous education?

Change is eminent!

The resources are all at your finger tips. Look up people like: Brian Tracy, Joel Bauer, Jim Rohn, Social Media Examiner, Mari Smith, and so many more. There is an abundance of FREE and extremely valuable information available to you.

Make excuses a thing of the past. Embrace the changes in your field. Get out there and make today your most successful day ever!

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Jul 112009
 

sky

What planning committee is out there putting together a business idea or marketing plan designed specifically with your best interest in mind? Nobody that’s who!

With all of the new and up and coming opportunities out there don’t just jump in to something that sounds good, do your do diligence, evaluate the opportunity, and make sure it will create a long term income that you can put some faith in. Second, make sure you are passionate about what you are doing. If you are going to begin selling or promoting a business you know you probably wouldn’t use yourself or only use once and be done with it what value do you think others will perceive?

The name of the game is longevity; long term, passive streams of income. Opening a new business or starting something where you are working from home needs to revolve around a system, and not a new system you have created. You want your new endeavor to become a long term asset that will continue to pay you into the future, and also potentially become a marketable business to sell. If you build it correctly you will be able to sell it for a profit, but more importantly you can arrange yourself a percentage of royalties.

The point is plug into a system already in place so that you are more capable of gauging your potential success. A company that can show you a track record, and a proven system of success that if you do X, X number of times here is what we have found out through repetition what is and is not effective.

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