WOW, is there ever a lot of confusion going on about Social Media and how to make sense of it all. I was talking to a business person the other day and his comments about not needing Social Media as a part of his marketing strategy shocked me. He didn’t understand the value to his business and actually saw it as a big time waster.
My response to him was that every business needs Social Media Marketing as a part of their overall marketing strategy. Social Media is no longer a “nice to have” marketing strategy, it’s a “must have” marketing strategy.
Everyone goes online to look for products or services and research companies before doing business with them. The days of looking in the Yellow Pages for what you want are almost gone. What makes you and your business any different?
The power of social media has no even begun to scratch the scratch of its potential. The unfortunate part of this all is many people choose not to educate themselves on the subject and are getting farther and farther behind. This is a facet of business which, without exaggeration, evolves on a daily basis.
There is always a new shiny object there to capture our attention, but what is important is having a strategy, a game plan. Not only a game plan for your marketing, but also a game plan for how to stay informed with new technology and trends.
As a Social Media Marketing Specialist, I decided to formalize a home study coaching program to help people on a tight budget with the What, Why and How of Social Media so they can put together a strategy that makes sense for their business. You can check it out at www.hubsocializer.com to see if it answers some of those big questions about Social Media you might have.
Happy New Year!
Kathy Perry, Social Media Marketing Specialist
P.S. You can also download my free ebook at: www.52SocialMediaTips.com