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2 Top Secret Pay Per Click Opportunities for 2012

Dec 012011

So Pay Per Click costs on Google have exploded in cost over the last few years. In 2006 average we were looking at an average of $.32/ per click and 2010 we were up to $1.24/ per click. On top of that that the majority of businesses participating don’t even know if they are converting enough people to justify spending $1.00+ to get them to their site!

If you are like most site owners you probably have no idea what your conversion rate is, but you still want traffic. Social media, organic SEO, and all the other site optimization strategies are great, but what if there was a way to get clicks for $.04-$.10 per, is that a little more budget friendly? Would it be worth it to spend $5/ day and get another 60-100 unique, targeted visitors to your site?

Absolutely! Even if you don’t know anything about your conversion rate another 2000+ hits to your site a month should show you some profitability, and for only $150/month it’s a no brainer.

Ok so where the heck can I set up these campaigns?

There are 2 areas to get super cheap PPC ads as of June 2011.

1) YouTube

2) Gmail

YouTube is starting to get some legs behind it in regards to businesses launching successful campaigns, but fortunately the majority of the social media marketing focus is still revolving around Facebook. Imagine if you had dozens, hundreds, or thousands of people watching a video you created that not only provided great content, but had an enticing offer at the backend. Maybe your offer was just to subscribe to getting a free gift this is a very inexpensive way of getting visibility and growing your list.

How cool would it be if you could advertise on all the emails your competitor sent to people that used Gmail? That is one of the cool features in Gmail PPC. You can identify a specific phrase or tag line that is in all of your competitor’s emails and use them as the keywords. Then bada bing bada boom, you are in there like swimwear for only $.05-.10/click.

Before you jump in with both feet make sure your site is converting well. If you need some pointers check out the 5 elements of a online marketing strategy post.

What have been your most effective sources for traffic?

Evolution: Social Networking's Microwave Purchase

Internet Marketing No Responses »

May 152011

Much like how life is always changing and evolving so is consumerism. What was the last sizable purchase you made? How did you start the process?

One of the most interesting things to me is analyzing how buying patterns shift. The psychology behind how people make purchases has changed dramatically over the last few decades. A friend of mine, Rusty Fox, was doing a training and told us the story of how the purchase of a microwave has evolved over the last 30 or so years.

Now, I wasn’t around 30 years ago, but this still makes perfect sense.

When someone wanted to go buy a microwave or a comparable item where would they probably end up? Some place like Sears, or another local appliance store. The person with all the info was the well dressed sales person, typically a man, who was there to tell you all the great benefits and all the amazing features your new “toy” would have. There wasn’t much validation to his sales pitch other than his word, but he sure did get you excited about having your steak reheated in only a minute!

So how has this changed? Sears is still around, now we even have Lowes and Home Depot. Ask yourself this, “When I go into a store do I really need a sales person’s assistance in helping me make my decision or do I just need them to show the right isle?”

We have taken the product knowledge responsibility away from the sales person and tossed it online so we can figure things out for ourselves.

“I don’t want something I need, I want something I want.” – Quote from the movie, “Love Actually”

We want to come to conclusions on our own; the skilled sales person is no longer the one who provides valuable information, it is the one who can best lead someone to coming to a decision based on information they already had. This is why marketing online is so revolutionary and effective, the conclusions have already been made and consumers are searching for the product to purchase.

How do you engage with potential customers and become an information resource they can use to investigate products and services? Are you bold enough to review your competition and highlight their benefits? (You should be because as an affiliate you can get paid on it!)

Infuse Your Marketing with Tiger Blood

Internet Marketing No Responses »

May 082011

Are you Winning? Is tiger blood flowing through your veins? Or, are you a “troll?”

Regardless of your answer, the reality is, most people will read this know exactly what and who I am referencing. That my friend, is what matters.

I am going to title this marketing strategy as: “Hot Topic Marketing”

Over the past few month it is undeniable Charlie Sheen’s situation has been a train wreck hundreds of millions of people can’t help but watch. Now, how does this translate into a marketing idea?

Well, the title of this post is one example and just a week or so after all the media a new energy drink was released called “Tiger’s Blood.” The point of the matter is, in marketing, whether online or offline, traffic and exposure are driven by popular topics. That is why we write about what we write about, it is why we have chosen the industry we work in, it is what drives consumerism.

So is it easier to create the hot topic, or piggy back off current trends? I think you would agree that there are enough “breaking” news stories and celebrity train wrecks every week that there is no shortage of material to work with so unless you prefer to work hard instead of smart the piggy back method will do just fine.

This is a strategy that has been going on forever, but I think it goes unrecognized in the majority of marketing. It requires a little creativity, and time budgeting to stay on top of current events, but when you can be early to the market with something that can be relevant or comical to a situation that is going to go viral your marketing message has a great opportunity to take off with it.

For your next marketing piece, blog post, article, video, or anything you are attempting to get some exposure from check out some trending topics and see if you can find a way to connect that topic to your message.

Now if you will excuse me I am going to go back to Winning!