How can you maximize your advertising and networking, dollar and time?
Well, first thing is first, budget your time wisely. Many of us have multiple projects going on at one time, and multitasking is realistically getting farther behind than ahead.
There are four areas of our business that take up a lot of our time: Meetings, Paperwork/emails, Networking meetings, and Online Networking. A questions I am often asked when brainstorming with colleagues is “how do you find so much time to go to networking meetings, when do you work?” This is an easy answer because I know what my revenue generating activity is, and meeting more people to keep my pipeline filled is more beneficial than sitting getting paperwork done during business hours. All other activities get scheduled around networking and meeting with people. Have a one on one with someone before and after a networking meeting.
These two activities are really the ONLY activities that have a true schedule or must be done during traditional business hours. Paperwork, emails, online networking can all be done before 9 and after 5 if you really do have to catch up on things.
Traditional networking meetings and online networking can be more useful than you can possibly imagine! The power of aligning yourself with other likeminded people will grow your business exponentially. If you haven’t been in the networking scene very long here are a few articles you can check out that will help you out: networking articles.
For you professionals who know how to connect with people AND get others connected it is no different doing it online. I hear people asking all the time “how do I utilize Facebook, Linked-In, and all of these other sites?” GO MAKE FRIENDS!!! An easy way to think of it is you are at a networking event, but you have total control of the professions, industries, and people you meet. Really the internet is a networking event on steroids.
It is easy to build a friends list, just like it is easy to collect cards, but what are you doing or what can you do to connect and be a valuable resource to others? If you are just adding friends to your social networking accounts it is no different than collecting cards and filing them. You must make the effort to converse and build relationships with people online.
There is no excuse, you don’t even have to leave your living room!! It is great to build your network and add 10-20 new friends or collect 10-20 new cards a day, but if you aren’t willing to invest the time to build a relationship with others you are doing no more than spinning your wheels.
Let’s get back to the basics and ask the simple question of “how are you doing today and is there anything I can help you with?”
There is your million dollar question.