Jan 252010
 

wordle09

If you want to expand your influence, have people invite you into their networks and improve your personal brand then pay close attention. Below is not how to do it…

How many times have you been at a networking event or been invited to do coffee for a one on one where you’re to “learn about how to help one another” and you find out you’re being “pitched?”

It isn’t a warm fuzzy feeling is it?

Nor do you feel you’ll be “helping this person out” anytime soon with referrals.

If you’re guilty of this or have been no worries. It all changes today.

Linear Language

This person didn’t understand the value of leveraged vs linear language.

Don’t sweat it, I think lots of people early on in their networking have probably done it. I know, you’re passionate about what you do and think everyone is a candidate for your wares. Right?

Not true, and even if they were you want to heed some advice and think past the point of immediate sale.

Think reputation and think about word of mouth.

Linear language is where the person is just trying to pitch you and not thinking past the point of sale. The days of hard core pitching and closing the sale are soon fading if not already.

Imagine linear language as this:

“Hey Jim how are ya? Good to see you! Hey did you know I’m selling XYZ widgets now? People could save a TON of money if they bought one of these. Here’s what it does….” (20 minutes later you’re still talking with the hopes they will want to buy it themselves)

Monopolizing peoples time at a networking function or even over a one on one & just pitching them is a no win situation. Not for the person you’re verbally abusing or for you because there’s a good chance they aren’t interested to begin with.

This is called the shotgun effect. You spray them with facts, figures & stories in the hopes something sticks & they want to buy.

Leveraged Language

If you want to expand your influence, have people invite you into their networks and improve your personal brand-leveraged language is the way to go.

It’s the same for in person networking or online social networking. If all you do is pitch don’t expect to get rich. Developing report, trust and a sincere relationship is key first and foremost.

-Don’t expect everyone is interested in what you do.
Law of reciprocity-Ask someone what they do and they will ask you what you do.
-Don’t puke on them about what you do-just a quick blurb then ask them more about what they do, how they got started or why they did.
Ask them what is a good customer or prospect. If they aren’t looking for “sales” ask them what’s the most effective way you can support them.

Not all networking consists of someone looking for sales. However if they are these above rules are even more crucial.

Transparency And Leverage

If you’re going to engage someone about your product or services directly in a networking situation make it clear you realize it may not be a good fit for them right up front. This implies you’re not trying to sell them something directly.

However you do value their opinion and you’re going to be looking for referral business but wouldn’t expect them to refer anyone if they didn’t know what you were doing.

Then ask for their help and share what you do: Keep is short concise and to the point using whatever sales aids you can to convey the value.

Remember people buy experiences & outcomes not products.

This is called leveraged language. Even though they may not have a need themselves they can and will refer people to you if you’re authentic & transparent about your motives.

Not to mention they will be more apt to introduce you into their networks based on how you approached them & developed a relationship first.

How you do anything is how you do anything. If you’re pushy, obnoxious or self centered in your approach there’s no way they will allow you to do the same thing to their network. Your actions are a reflection on them.

Now go network using leveraged language and prosper.

Tony Teegarden is a blogger, network marketer and online personality who coined the term Human SEO for Self Exploration Optimization. He lends his experience of 18 years in sales, management , leadership & spiritual research have allowed him to teach his concepts for deeper and healthier relationships online and off. You can visit him at >> http://www.tonyteegarden.comReblog this post [with Zemanta]

photo credit: Foxtongue

Jan 162010
 

marketing-strategy-win-new-clients1

Every day people look at the tremendous growth of the internet and wonder how they can get involved. With over 1.7 billion people worldwide now online, internet marketing is only getting bigger and bigger. If you want to learn how to generate income online with no product, no experience and no investment, you need to take a look at affiliate marketing.

Affiliate marketing – the marketing of other people’s products online – offers so many advantages.

1. Get into business yourself: There are lots of ways to get into business. But few, if any, offer the chance to do so from the comfort of your own home, on a schedule of your choice, without the need to commute or punch in on a time clock. You can be your own boss and run the show the way you choose.

2. No cost startup: Franchises are expensive to begin. Starting a brick and mortar business, like a gas station or a dry cleaner, requires a significant capital investment. Multi level marketing is inexpensive to get into, but may be uncomfortable for many since it requires selling to family and friends. Beginning a full time online retail or services business has significant up front development costs. Affiliate marketing, however, can be started up with no cost; all you need is an internet connection to get started.

3. Well known companies and brand names: As an affiliate marketer, you do not have to spend time promoting products or services which are not well known. In affiliate marketing it is possible to choose among some of the most successful big name companies and some of the hottest brand names. There’s no need for you to sell an off-brand cosmetics line. Instead you can market what most shoppers are buying.

4. Freedom of choice: Affiliate marketing allows you to choose the products and services you promote, the seasons in which to promote them and the audience you want to reach. You can take advantage of buying trends and shopping seasons, by rolling out special campaigns. There are no limits in affiliate marketing, other than the amount of effort and creativity you want to dedicate to developing your business.

5. Additional stream of income: If you’ve got a job, you can easily use affiliate marketing to generate more income. This is also a perfect opportunity for a stay-at-home parent, especially when you have a working spouse. Or if you are a student, you can be an affiliate marketer and generate funds for tuition when you are not in class. After all, few students these days are without a computer — which is all that is required to own and run an affiliate marketing business. If you are retired, then…what else have you got to do? Why not be a marketing expert working in association with some of the most prominent companies in the world? And if you are unemployed, affiliate marketing can earn you income while you are searching for your next opportunity.

Other perfect candidates for affiliate marketing include people who are injured and can’t perform their regular job; pregnant moms who want to stay home during and after their pregnancies; workers sick of the nine-to-five; and dads who decide they want to be stay at home dads and create wealth from home.

6. Learn to earn: This is not complicated work. Besides, there are many online resources that will take you by the hand and lead you step by step on your journey to becoming a wealthy affiliate marketer. With so much training available, the question is not whether you can learn or apply this information. Rather, the question, “Do you have the work ethic to get the job done?” Think about it: are you willing to use your imagination to create and grow an online affiliate marketing business?

7. The future of advertising: Perhaps the most compelling reason to be an affiliate marketer is the fact that online marketing is the new direction of choice by most businesses. As print media slowly dies and the electronic media becomes even more expensive, advertising on the web increases in viability. Utilizing affiliate marketers on a commission basis eliminates a whole range of salary and benefit expenses for companies. It just makes good business sense. You can be the marketer who brings the buyers to the seller. It is a process that is less costly to the seller and more convenient to the buyer. As the marketer, you provide the service and collect the commission. This the future of marketing, so take a look at this exciting business today!

Post By: Dan Sherman is the Internet Business Tutor at www.netbiztutor.com. He teaches seminars and offers info products on how to get started in internet marketing as an affiliate marketer. Next class January 23rd, go to www.netbiztutor.com for more details.

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Jul 082009
 

planning commitee

A good friend of mine and I were talking a few weeks ago talking about sales in various industries which are commission only, with no residual on the back end. We had the opportunity to motivate each other by reinstating to notion that there is no planning committee out there brainstorming with our best interest in mind. Since we are designed for success, but programmed for failure we MUST take it upon our self to chase and believe in our dreams as early in life as possible.

The one thing my friend said to me that really resonated, especially when you look at the majority of sales and commission only jobs, is “you are one brother-in-law away from loosing that commission or residual if you even have it.” – Jim Anthony
There are so few professions with little to no competition, residual income, and the ability to build a long term passive income stream, BUT THEY ARE OUT THERE! Get something started, not some fly by night opportunity, but a business with a foundation and proven track record. Don’t be someone else’s guinea pig.

Build your own planning committee, find other like minded people to be accountable to, and push each other. Keep your eyes open for the quality people who read books, listen to valuable audio programs, and that go to training events to better themselves. Success without personal development is a recipe for failure. This is why you hear of people winning the lotto and going broke.

Simple daily disciplines of reading, listening, and implementing the strategies and techniques you pick up will put you ahead of the 95% of people who are dead or dead broke by 65. Whether you are 18 or 81 within 3-5 years you can create whatever lifestyle you desire. The only difference will be the story and the legacy which is left.

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