May 122012
 

We just discussed 3 easy strategies that will increase your online presence; let’s identify a few things to avoid that can save you time and money on you internet marketing.

I think we can all agree that the internet is a non-stop avalanche of new ideas and informational products. So how can you to be expected to know what is crap and what is gold? There is no shortage of self proclaimed guru’s out there marketing all of the “secrets” of Facebook, and Linkedin, and Youtube and on and on.

Here are 7 reasons why your efforts may be falling short and some ideas to improve your results.

1) Your website is an online brochure.

This is a very common error in the market place because the capability of a website has evolved dramatically. We have gone to, I need a website so when someone search for me something comes up; to my website is a lead generation system, company validation platform, sales processor, dynamic face of the company.

Get your site on a CMS like WordPress, or Joomla (Just 2 of many examples, I prefer WordPress myself)

2) There is no “Call to Action”

I have heard people say, “My site has a Contact Us page, if they want our information they know where to find us.This is horrible!

We as a society have become lazy and impatient. When we get to a website we want benefit, instantly. By not capitalizing on why people come to your site and addressing their needs immediately you are losing people faster than it took them to find you

3) No communication

When people interact with you on your site or social media it is your duty to respond. Most of your efforts are probably being made to try to get people to interact with you and when they finally do you don’t even communicate back! Now, I am not referring to having an auto responder send them an email, I am talking about you actually taking a moment and show you give a damn about what they took their time to say.

Making a phone call based on someone’s communication online is almost unheard of. I have asked this in seminars “Who has ever gotten a call from someone online based on your subscribing or purchasing something?” The response is maybe 3-5% of the room, and of those people all of them can tell you exactly who it was that made the call.

Pick up a phone based on an online communication and skyrocket participation and exposure.

4) Shiny object syndrome

Marketing online is great, but when you are doing something new every week, are on every new webinar, and are looking for the magic bullet to explosive viral growth you are wasting an immense amount of time.

Which leads into the next ROI killer.

5) Lack of strategy

Creating a profile on all the social networks, and setting up a website is not a strategy. Making random posts about what you do or about your company of your Facebook page is not a strategy. Telling people about your business in everyone of your post responses is not a strategy. Posting a pitch of your company on other people sites or fan pages is NOT a strategy.

You may laugh, and say “Joe, duh! Why would I do that stuff?” Well the fact is it happens all the time, and for some reason people think it works.

A strategy is exactly that, a strategy. It is a formulated plan of attack. It defines objectives, goals, timelines, milestones, checklists, and a success tracking plan.

6) Tracking

Strategy is great and necessary, but when you don’t ever take the time to look at what is and isn’t working the wheels never stop spinning and they may be taking you down a path of failure faster than you can imagine.

Identify how many people come to your site (daily, weekly, monthly), where are they coming from, how long are they there, what are they clicking on, what percentage of people are subscribing and/or buying, how many are opening your emails, are they clicking on links, what is your sites rank and bounce rate?

All of these things can pretty much be achieved with Google analytics and a CRM like iContact, Constant Contact, or Aweber.

7) Thinking you can do it on your own

There is nobody out there creating massive success online completely by themselves. Just like in any business everyone has a few things they like to do and a few things they are really good at. It is important to know what your strengths and weaknesses are and leverage them.

Outsource, collaborate, barter, do whatever you have to do get away from the stuff you know other people are much better at than you are. You may be great at implementing a strategy, but have no idea how to create something that is going to generate revenue or vice versa.

I love creating strategy, but hate doing the leg work. There are pieces I like, and I can do everything (for the most part) that I need to get done with some exceptions, but I began to pay others to do the bits and pieces I don’t want to be bothered with and life is much easier.

Don’t be another “I tried internet marketing and it didn’t work ,” B.S. story. You can do it, it does require learning new stuff, and the only one who can make that decision is you.

Thanks for stopping by, and please let the audience know if there is some tool you used that you did or didn’t like or even a strategy.

Have a great day!