Jan 052011

Which compensation plan is more profitable for a business to implement?

A good friend and mentor of mine, Mark Katz, participated the TEDx Palmacia event recently and in this video he gives an unique insight that will really make you think about what really is most effective for a business to utilize in order to create long lasting success.

This was one of the most thought provoking presentation I have seen in a while. It was really cool to see the video go over the last month. If you are not familiar with TEDx it is without a doubt an amazing organization to pay some attention to.

Hope this got you thinking. If you know of any businesses that you think would see some value in creating an implementation program or would like a compensation evaluation let me know and I can pass the info onto Mark.

Have an awesome day!!

Jul 242010

It has been a little to long since the last post, but I think this video makes up for it! đŸ™‚

Check out “The Johnny Carson Method.” For years Johnny Carson lit up late night TV, but what most people don’t look at is how he treated his show like a business. Supply and Demand, relationship building, the whole nine.

Let me know what you think!

Special thanks to my partners at TWBA, and Brian White for his awesome video skills!

Jun 212010

So I was in Cancun and I had this realization that marketing principals are universal in any setting. I know, I know it kind of seems like a 101 kind of thought, but I just now began relating marketing in stores to the dynamics of a presentation. Having the ability to speak and having the ability to do a presentation are two different things.

I used to think because I was comfortable speaking in front of people I could do a good presentation boy was I wrong. Now I am careful to analyze the dynamics and delivery of the speeches I am requested to make. This has resulted in not only high closing ratios, but more a more effective delivery of information to my audience.

Check out the video and let me know “Do you compete with Wal-Mart?”

Walk with me through the Cancun airport. I am literally like 10 feet out of security and I am forced into this mall of deals, liqueur tasting, and discounted  candies.

Marketing is a science, it is up to us to to distinguish what areas of our presentations need to be polished. The best closers in the world close 35%-40% of a room on an unexpected pitch.

Hope you enjoy. See you at the top!

photo credit: umm