It has been a little to long since the last post, but I think this video makes up for it!

Check out “The Johnny Carson Method.” For years Johnny Carson lit up late night TV, but what most people don’t look at is how he treated his show like a business. Supply and Demand, relationship building, the whole nine.

Let me know what you think!

Special thanks to my partners at TWBA, and Brian White for his awesome video skills!

So I was in Cancun and I had this realization that marketing principals are universal in any setting. I know, I know it kind of seems like a 101 kind of thought, but I just now began relating marketing in stores to the dynamics of a presentation. Having the ability to speak and having the ability to do a presentation are two different things.

I used to think because I was comfortable speaking in front of people I could do a good presentation boy was I wrong. Now I am careful to analyze the dynamics and delivery of the speeches I am requested to make. This has resulted in not only high closing ratios, but more a more effective delivery of information to my audience.

Check out the video and let me know “Do you compete with Wal-Mart?”

Walk with me through the Cancun airport. I am literally like 10 feet out of security and I am forced into this mall of deals, liqueur tasting, and discounted  candies.

Marketing is a science, it is up to us to to distinguish what areas of our presentations need to be polished. The best closers in the world close 35%-40% of a room on an unexpected pitch.

Hope you enjoy. See you at the top!

photo credit: umm

I walked into a bank for the first time in years yesterday…

You see, I tend to look at banking as a line item on my checklist and all I want to do is check it off in the most efficient way possible. Walking in and waiting in line to complete a financial transaction is not efficient in my eyes. So, I’ve spent years becoming really good at online banking, frequenting ATMs and calling 800 numbers to answer any questions I may have. And I’ve been very happy. But yesterday, I had to set up an account that I was unsure how to structure and because my boyfriend goes to the same bank, I figured I’d tag along and do everything I needed to while I was there. (Side note: my boyfriend is the exact opposite of me when it comes to banking. When we walked into the bank, he was greeted by a symphony of hellos from the employees who obviously knew him well. And when he pulled out checks he wanted to deposit, my mouth dropped out of shock as I asked, “you don’t deposit those at the ATM?” He laughed when I later commented, “Wow…you’re so old school!”)

We sat down at a desk across from one of the Account Managers (who my boyfriend was talking to about movies, just as they did every time he came in) and I immediately began asking the questions I needed answered in order to open the account appropriately. Though the gentleman answered kindly and knowledgeably, you could tell I had caught him a little off guard in my forwardness. My boyfriend sensed the discomfort and jumped into the conversation with more movie talk. I sat back and surrendered to the situation: I was in a “belly to belly” situation here…I needed to play the game of relationship building in order to get my needs met.

This situation got me thinking…as we’re deep into the age of the Internet, just how important are those “belly to belly” situations?

The Internet has changed the game for all of us business owners and here’s why:

1) You now have access to a Global market.
2) The playing field has leveled (you have the same resources at your fingertips as giant corporations).
3) The point of entry is a comparatively cheap (you don’t have to have a $1 million marketing budget to get the word out about your company).

This boils down to the fact that you and your business have great potential to hit it big. The trick to the Internet game, however, is learning to use this “global” tool to make your audience feel intimate and local. With the advent of Web 2.0 and Social Media (interactive and user-centered experiences), out of touch, non-interactive and static websites are quickly losing business to their connected, interactive counterparts. All this being said, it is still about being in touch with what your customers want so you can offer it to them when they need it.

One of the biggest complaints about the Internet is that it’s allowing us to become way too disconnected and out of touch with one another. Even though Web 2.0 answers that issue with its interactivity (c’mon…how cool is it that I can know exactly what my college roommate is up to on a daily basis when I get onto Facebook?), it’s vital that as a business owner, you never lose touch with the foundation of those “belly to belly” interactions that may feed your business.

There are two kinds of business people out there: those who love to network and those who loathe it. A few of us fall smack dab in the middle…we know it’s vital to business so we do it, and we enjoy it just enough to continue with it at our own pace. No matter where you are on the networking spectrum, it’s imperative for you to accept the fact that those in-person interactions are the best places to not only build relationships with clients, but also build relationships with business allies who can elevate your own game.

The bottom line is that in order to thrive in business today (let’s be honest, none of us want to “survive”…we want to thrive!), you must utilize the tools around you – from the “old school” ways of belly to belly relationships to the new ways of the interactive online world.

Even though I was frustrated sitting in the bank for an entire hour, I was thrilled when I downloaded the iPhone app that keeps me digitally connected to the accounts I had just set up. I recognized in that moment that this bank had done an amazing job marketing. They knew they had a world of customers just like me, who wanted to be “left alone” to do my banking business (just give me the tools and I’ll do it fast!). And they also knew they needed to service people like my boyfriend, who wanted to know everyone’s name and make every transaction in an actual banking facility. All they did was make sure to have their services and products available in ways that appealed to us both.

So, what do your clients want? How do they want to have access to it? How are you integrating your “belly to belly” interactions with those of your online presence?

Katie Krienitz is the Chief Operations Officer for The Wealth Building Annex (http://TheWealthBuildingAnnex.com), a mastermind and resource community for Entrepreneurs. She’s also a Relationship Author who sells her book online. You can find out more about Katie at http://KatieKrienitz.com or http://MyTrueLoveTV.com.

Leverage is the key to building an income while you sleep. Whether it is leveraging money with investments or other peoples efforts by outsourcing the income opportunities are endless.

What inspired me to create this video is my desire to learn from others misfortunes. You always hear of the people who made it to the TOP and after reaching success going right back to where they started.

Please check this video out and let me know your thoughts and strategies.

An apple a day won’t keep these illnesses away!

Having a strong self concept is extremely important if you are intending on creating lasting success. I was at a seminar last week and there was a speaker talking about 7 subconscious beliefs that many people face which slow down progress of their growth.

There are so many great books and video programs out there that address all of these belief systems, so I just wanted to bring them to your attention so that you may be able to identify areas you can address as soon as possible.

7 Subconscious Diseases

• Indifference- Being nonchalant about the outcome of situations is going to slowly push you into all out carelessness if you are not careful. Crappy things start to happen when you stop caring.
• Indecision- By not being able to “pull the trigger” when contemplating decisions puts you at risk of missing out on great opportunities which you will end up kicking yourself for later. $#!t or get off the pot!
• Doubt- This is a sign of disbelief in your ability to accomplish what you have set out to achieve. When you set your goal you felt you had a chance at achieving it, don’t give up! Believe in yourself and magic will happen.
• Worry- Slowing down to worry about the “what if’s” is  the biggest waste of your time ever. You set your plan, you know what needs to be done. Get to work and all of the “what if’s” that would have come to mind while you were idle won’t even come up.
• Overcaution- It is certainly acceptable to be analytical of opportunities and business partners, but worrying yourself and never trusting others will put a choke hold on your progress. We must be able to effectively connect with others in order to grow to further level of success.
• Pessimism- Know one wants to hear it! Just remember what your mother used to tell you, “If you can’t say anything nice don’t say anything at all.”
• Complaining- Complaints are the most counter productive action because you are not only killing your chances of success, but you are irritating others who know success will be achieved in due time.

Success comes in time. Unfortunately it is not on our schedule.

The one thing you can count on is the universe is operating absolutely perfectly. Set the goal, get a definiteness of purpose, and don’t stop until you get to where you want to go!

Automation is amazing! It enable us to make more, work less, and help others. However… (Watch the video please)

I hope that my small set backs had inspired you to monitor your efforts closely and also, if you have not begun automating process to get started on it.

From your friend in success!

Joe Malinowski

photo credit: showmeone

Hello there!

I drifted away from my discipline for a few days there, but the great news is it gave me insights on the effectiveness of slowing down so you can speed up in your business.

This is the time of year when the weather starts changing, spring break sets in, and allergies take some people out of the game for a little while. The opportunities are still plentiful we are just starting the 2nd quarter of the year!

You have probably crapped out on your New Year resolution by now, and some of your big goals for the year seem like they are getting harder and harder to achieve, this is not the time to slow down and get distracted by the “what if’s.” Don’t feel sorry for yourself if everything hasn’t gone exactly the way you want it to because life is what happens once you have set your plan.

This is your opportunity, now is the time to reaffirm your goals and action plan, you must evaluate what has changed this year and what new tools and opportunities you have. Do not be afraid to edit your goals and action plan, just accepting what you initially set up will not do. You must re-write the goals. The more often you are able to do this the better you will internalize them.

You may have family coming into town, your allergies may be going crazy, you may be nowhere near your objectives for the year, it may seem like nothing is going how you planned, BUT this IS YOUR TIME! All you can do is all you can do, you must not abandon your principals.

Learning more, doing more, becoming more, that is what personal growth is all about. Slowing down to sharpen your skills and readjust your course of action is what will assure future success.

What inspires, what motivates, what excites you in your business? What is it that keeps you going day after day? Let us know.