Feb 212010

Los Angeles Sunset
Creative Commons License photo credit: Matt Gush

In order to create success and make networking worth your time there are a few simple principals you must follow.

By engaging in these simple actions your efforts compounded over time will inevitably create lasting success, and lifelong friendships.

1- Regular and On Time Attendance- This should be self explanatory, but unfortunately it is sometimes taken for granted.

2- Show interest and Participate- Sitting in silence does not add value to the group or portray you as a resource. Ask questions, give valuable ideas, do anything to get people to say “Wow! I would like to speak to this person.

3- Be a Resource, Not a Meaningless Advertisement- Constantly pitching and only attempting to meet with people who you feel can help you will get you nowhere. You must be willing to help others unconditionally.

4- Build Relationships, Set up personal meetings- One on one meetings is what are going to build your valuable relationships. If you are not willing to make this commitment your business networking efforts are going to be a waste of time.

5- Help Others Unconditionally- You willingness to help is what is going to build your credibility and your brand. Wouldn’t you like your phone to be ringing off the hook? By positioning yourself as a resource and helping everyone that you possibly can without the expectation of something in return is going to mean you have successfully created credibility for yourself and your brand.

6- Find Mentors & Engage in Personal Development- Success without personal development leads to failure.

7- Position Yourself as a Resource, Stay in contact with those you meet- Maintaining regular correspondence with your network will help you stay in the forefront of people mind. The more you can be a resource the more your emails will be opened and your site will be trafficked.

8- “Rinse and Repeat” Plan, Do, Review- You will only get better through repetition – Once you have gotten these simple steps down keep doing them! This is it, the basics. There is no need to reinvent the wheel.

Mastering the mundane is what creates lasting success. The ideas and principals have been written and rewritten over and over again for hundreds of years, nothing has changed.

You have all the tools and resources to build your business as well as you network, get to work!

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Nov 212008

When asked what value you provide to others what is your answer?

Regardless of your business or employment position what personal value do you bring to the table? Are you able to make or save people money, or just take it from them?

In business, and networking especially, it is imperative that you are able to differentiate yourself from the competition. The typical answers I get from people, when I ask what differentiates them, are “I provide excellent customer service,” or “We give more personalized service then others.” Since when is quality customer service and personal support classified as an impressive and differentiating quality? I want to say to these people, “Congratulations! You are doing your job correctly!” Doing your job the way it is supposed to be done should never be what makes you a more attractive person to do business with.

While you are out networking and building your business may I encourage you to spend  time focusing on helping other people get closer to their goal. You may not have a referral, but without a doubt you can have quality contacts that you know can benefit any business. Familiarizing yourself with other resources is essential in increasing your value. For instance, I have someone who has quoted every colleague of mine who has 2 or more phone lines well over a 20%+ savings on their reoccurring telecommunications costs. Not only am I able to make my friend money, I am able to save a potential client or colleague money as well. Wouldn’t you like to have someone around that can make or save you money as often as possible?

There are countless ways you can increase your value. Take some time to learn about other events going on in your area, what are good websites with valuable info, who can save people money, who are great resources to introduce others to? All of these are areas YOU have control over. Familiarize yourself with them and you will start to find out more and more people will want to do business with you. Not only that, but some people will even go out of their way to help you!

Good luck and get out there and make it happen!

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