Oct 152010
 

Are you ready to stop chasing the next dollar and start really building a business through social networking? Than these are 4 invaluable tips you must adopt today.

Before you can solidify your decision to take your business’s social networking to the next level you need to accept that this whole technology wave isn’t going anywhere. In fact, it has barely even started! There is probably some 13 year old kid in Wyoming messing around with an idea that is going to blow away everything we already think we know.

Everyone out there who is not only serious about their business’s online presence, but is also making money from it, understands this whole concept goes deeper than just setting up a website and a bunch of social media profiles. These people have taken these 4 steps that work wonderfully offline and implemented them online.

#1. Become an Attractive Member of the Community

Your presence is what makes you approachable. Your approachability is the determining factor to whether or not most people will choose to engage you further.

Build your name and your reputation into something that is appreciated and recognized, even if it is by only a few at first. Everything must start somewhere. The second you adopt the philosophy “I can’t achieve what they did,” you lost. McDonalds, Coca Cola, Oreo, and every other house hold name brand did not start out like that.

It is the little things compounded over time that establishes your reputation and creates massive success.

#2. Engage with others regularly

I have worked at home and I have had an office; do you know where my business grew the most? Panera Bread! Why? Because I was surrounded by people I didn’t know.

Every time I had a meeting over lunch or coffee I was engaging with the person I was meeting with, but more importantly I was engaging with everyone around me who could overhear my conversation. Meeting after meeting someone would approach me afterwards or sometimes even during the meeting, and ask for a card or pass me theirs for me to contact them.

Sharing, commenting, blogging, tweeting, re-tweeting, and all the other forms of communication we partake in online do not go unnoticed. Answering questions on LinkedIn, unconditionally (fancy way of saying don’t pitch to the people you respond to) has led to countless deals for so many people, because someone else with the same questions went back and read the thread and contacted the perceived expert.

#3. Know Where to Spend Time

If you have a lawn maintenance company it wouldn’t be the best use of your time to go to a health and wellness expo trolling for clients, right?

Learn how to categorize your contacts after doing your research.

Ninety plus percent of us are guilty of logging into Facebook and four hours later we are watching Youtube videos when we look up say “Whoa! Where did the day go?”

One of the coolest features in pretty much all the social networks you use for your business is lists. Once you have these lists created you don’t have to subject yourself to the noise of all the people, who are still valuable, but who you just have not yet researched. This will reduce your time messing around online exponentially.

(Click on Tutorials to learn more about list)

#4. Be Yourself

I love what Gary Vaynechuck says in this video, “When our grandparents did dumb $#!* it got lost in history, yea its gone. Everything you do wrong it’s gonna be known for ever.”

Let your personality shine through, sharing and posting things that you like, that are funny, or you just think is cool draws the attentions of those who dig the same stuff as you do.

There is absolutely, positively no cookie cutter business social media plan, or any internet marketing plan for that matter. You can talk to 10 facebook “experts” and get 10 different ideas/ strategies. Does that make 9 out of 10 wrong, NO!

Business social networking is a profitable way of marketing, the only downside for most businesses is that you need to stay on top of new trends. Please share any golden nuggets of your own below!

  40 Responses to “4 Steps to Enhance Your Business’s Social Networking”

  1. Great post about social networking and how to enhance your business with it. The most important thing you can do is build relationships with people and act like you are interested in them. Relationships first, Business Second.

  2. The one key I would like to address in that statement is “act like you are interested in them.” It is equally as important the we are genuine in our communication. If it is all just for show or an act, our false intentions will show through after a while.

    Awesome insights! Thanks again!!

  3. Great tips for social marketing. I know they’re the basics but everyone should understand and research each tip as I will be doing. I’m always looking to get better.
    Michael

  4. It is all about mastering the mundane! Thanks for sharing Michael!!

  5. I like . . . and appreciate your style. The best writing, to my mind, is as if you are chatting with someone who cares about you — and that you will gain something from the conversation.

    As far as your four tips, every single one makes lots of sense. This is a different world evolving and the old “tricks” just won’t work, i.e., we do have to be genuine, caring individuals to be “successful.”

  6. Thanks so much for sharing Gary’s video! I just LOVED IT! It fascinates me how people forget that the %#$%^ stuff that you do is going online for everyone to see! So if you want your brand to represent you, you had better consider what you do everywhere you go! I just love this social revolution and I can’t wait to see what is next.
    Thanks for sharing,
    Clare

  7. Joe, Thank you for the great post and video. Your format is very helpful in getting your message across. It is easy to get bogged down in social media and not get the results you need. Your post helps push through that.

  8. Hey Michael,

    All good stuff. Being transparent to your market is a very good one. People want to know you are a real person and not out to get something from them. Also, give value where ever you go. The more you do that, the more it will naturally come back to you. Be a connector whenever possible. The last one is the one I’m trying to get better at.

    Cheers,
    Mike

  9. Thanks Shari, without caring about others our business will not grow. Have a great day!

  10. Thanks Clare!! It is all about our personal branding now, whether we like it our not we all have one and must maintain it. You are awesome and I appreciate your posts as well.

    Take care!

  11. Thanks for the contribution Gary. I am glad to help.

  12. Well said! You have a great writing style and super content! looking over the other comments, I see lots of people agree!
    Linda

  13. Joe,
    You put it into perspective, my friend. While it isn’t a conscious thought, it’s true that everything we do is now being recorded for posterity. I used to carry a camera everywhere I went. Now a Blackberry does all the multitasking I need. Hardly a day goes by but what I’ve recorded a video of something.

    And change is constant. It will be fun to see what pops up on the horizon next in social media.

    #2 is where I need to focus more energy. Connecting with people wherever I go is a habit I need to cultivate. You’ve helped me realize the importance of reaching out to others!

  14. Thanks for the kind words Linda. I appreciate you.

  15. Thanks so much Darlene! With all the new fancy technology at our finger tips we are equipped with what ever we need to record stuff anywhere we go.

    f I can help out with anything please let me know. Have a wonderful day!

  16. Hey Joe,

    You’re right, social media is one of the greatest tools available for us to network with others, but it can also be a huge waste of time. We need to know what to focus on and when to put the blinders on, and also to set time limits.

    Doing this all right can be a daunting task. Thanks for your suggestions and insight!

  17. Hey Joe,

    You’re right, social media is one of the greatest tools available for us to network with others, but it can also be a huge waste of time. We need to know what to focus on and when to put the blinders on, and also to set time limits.

    Doing this all right can be a daunting task. Thanks for your suggestions and insight!

  18. Well thought out post. I too find that lists are a life saver, not only do they make me utilize my time much more efficiently they also assist me to stay focused on people I have already connected with. I remember everyone!!

  19. Well thought out post. I too find that lists are a life saver, not only do they make me utilize my time much more efficiently they also assist me to stay focused on people I have already connected with. I remember everyone!!

  20. Thanks Kathy!

    Absolutely, and for most it is a daunting task. People bring on new employees to help and they really only got hired because they know how to use the networks as a basic user. To know how to use the networks from a technical perspective and how to use them for marketing are 2 very different things.

    Businesses are going to have to step up the edu for everyone! Thanks again.

  21. That is great! Once you can know and remember most of your network that is when true growth begins.

  22. That is great! Once you can know and remember most of your network that is when true growth begins.

  23. […] 4 Steps to Enhance Your Business’s Social Networking (businessnetworkinglife.com) […]

  24. Hi Joe, I enjoyed your post, and I agree. Unfortunately there is no cookiecutter business social media plan. I wish there were, but I guess this is where our background, creativity and training come in.
    Gary Vaynechuck is a hoot!
    Staying on top of trends is definitely the place to be, and it is not easy, as we are in a Social Networking Revolution!
    Your site looks really nice, and looking forward to returning!
    😉 Linda

  25. Joe,
    Great post, love the four steps. My favorites are engage regularly and be yourself. Consistency and authenticity are the tickets!
    Thanks for sharing,
    Adam

  26. Thanks Linda. Let the revolution continue!

  27. Thanks Adam, without acting like ourselves we are just putting on a front to a idea and brand that is pretty much all BS. I appreciate you comments.

    Have a great day!

  28. Great job joe, I like your post plz continue it.

  29. Thanks! Have a great day!!

  30. Hi Joe,

    It’s funny because what everybody wants is a cookie-cutter approach and yet there really isn’t one. And everybody pretty much knows that – but what we all want to read is posts about what to do! I heard somebody say that a lot of what it is “remembering who you are” and doing the stuff that you would do if you just stopped to think about it for a minute. We get so engaged in the busy-ness of the activities of the networking and how easily it can eat our time that we don’t stop to think what would be most productive for us. You had some interesting thoughts, I’ll visit your blog again! – Rob

  31. Thanks so much for sharing this ideal steps for us to enable to enhance our social networking skill in order to generate out business. So pleased to pass by reading this post.

  32. Thanks for stopping by. I noticed you don’t have a lot of communication tools on your site. If I can be of any assistance please let me know. Have a great day!

  33. Thanks Rob!

    I dig your site too. I look forward to connecting more often.

    We must just be ourselves, because if we can’t be who we are who can we be??? Have a great day!

  34. Excellent website and good information.

  35. I particularly liked the “Become an attractive member of the community.” It’s so easy for people to forget that everyone starts with zero Twitter followers, zero Facebook fans and zero subscribers to their newsletters. Networks are built one day at a time and by, as you point out, being a person that others would like to connect with…..

    To your continued success,
    Robin

  36. Magnificent steps to enhance business social networking. Engaging others by answering questions on LinkedIn, is a great tip for me , thanks so much for showing what I call a real nuts and bolts tip.

    Perry A Davis Jr
    Music City USA

  37. Thanks Perry, glad you were able to take something away from the post.

  38. Thanks Robin! I really enjoy you and Judy’s blog as well. Great points on here too!

    Everything is one day at a time, it kind of sucks but that is just the way it is there is no changing it. We want success tomorrow, but also many people out there arent even willing to put in the work today for that.

    I appreciate you and your comment. Have an awesome day!

  39. I really like your post because it is indeed a thought provoking information! I can say that these are the aspects that we should bear in mind so that we can achieve the fame and credibility online that we’re aiming for. Success is attainable if we’re taking the right path. Keep going! 🙂

  40. […] 4 Steps to Enhance Your Business’s Social Networking (businessnetworkinglife.com) […]

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