Jun 212010
 

So I was in Cancun and I had this realization that marketing principals are universal in any setting. I know, I know it kind of seems like a 101 kind of thought, but I just now began relating marketing in stores to the dynamics of a presentation. Having the ability to speak and having the ability to do a presentation are two different things.

LPIC0038
I used to think because I was comfortable speaking in front of people I could do a good presentation boy was I wrong. Now I am careful to analyze the dynamics and delivery of the speeches I am requested to make. This has resulted in not only high closing ratios, but more a more effective delivery of information to my audience.

Check out the video and let me know “Do you compete with Wal-Mart?”

Walk with me through the Cancun airport. I am literally like 10 feet out of security and I am forced into this mall of deals, liqueur tasting, and discountedΒ  candies.

Marketing is a science, it is up to us to to distinguish what areas of our presentations need to be polished. The best closers in the world close 35%-40% of a room on an unexpected pitch.

Hope you enjoy. See you at the top!

photo credit: umm

  50 Responses to “Does Your Presentation Compare to Wal-Marts?”

  1. Joe,

    Thanks for writing this post , i find the information that you have shared of great value to the people that i connect with and going to pass this on to my tribe. I look forward to reading more from you.

    Chris

  2. Joe,

    Thanks for writing this post , i find the information that you have shared of great value to the people that i connect with and going to pass this on to my tribe. I look forward to reading more from you.

    Chris

  3. loved the video glad you had a great time in mexico where is your tan????
    thank
    cg

  4. loved the video glad you had a great time in mexico where is your tan????
    thank
    cg

  5. love the hat!!!

  6. love the hat!!!

  7. We are not worthy! We can’t even begin to compare to Wal-Mart. That is a polished marketing machine they have there, but actually I won’t shop there because I was a small business owner and I see how they drive prices and wages down and destroy the economies around them. Anyway, I enjoyed your take on this, if anything, we can learn from how Wal-Mart has changed the face of retail marketing, but they don’t have a chance in the world of social media. There is not enough trust in corporations to survive the social media marketing venue.

  8. We are not worthy! We can’t even begin to compare to Wal-Mart. That is a polished marketing machine they have there, but actually I won’t shop there because I was a small business owner and I see how they drive prices and wages down and destroy the economies around them. Anyway, I enjoyed your take on this, if anything, we can learn from how Wal-Mart has changed the face of retail marketing, but they don’t have a chance in the world of social media. There is not enough trust in corporations to survive the social media marketing venue.

  9. Thanks Chris. I appreciate the complement.

  10. I know I wore a hat and glasses the whole time trying to remain uncrispy

  11. Thanks Chris. I appreciate the complement.

  12. I know I wore a hat and glasses the whole time trying to remain uncrispy

  13. Thanks Nicole for your response. I think any retail store can analyze just the layout of other successful stores and make an adjustment to how their customers are guided around to make buying decisions. The layout and presentation are everything, but yes obviously the cost comparison is a major part to.

    Have a great day!

  14. Thanks Nicole for your response. I think any retail store can analyze just the layout of other successful stores and make an adjustment to how their customers are guided around to make buying decisions. The layout and presentation are everything, but yes obviously the cost comparison is a major part to.

    Have a great day!

  15. Hi Joe,

    Although I wasn’t really sure where you were headed at the beginning of your video, by the end I was like, “Ah-ha…I get it!” lol! Great points that you made regarding those “impulse” type items that places (such as WMT) keep by the registers & the analogy that you made as those “impulse” items being like the things you have to offer to keep people plugged-in to your and your business until perhaps they are ready to go on to one of your “big ticket items”. I enjoyed your post this week ~ thanks for sharing! πŸ™‚

    Christine

  16. Hi Joe,

    Although I wasn’t really sure where you were headed at the beginning of your video, by the end I was like, “Ah-ha…I get it!” lol! Great points that you made regarding those “impulse” type items that places (such as WMT) keep by the registers & the analogy that you made as those “impulse” items being like the things you have to offer to keep people plugged-in to your and your business until perhaps they are ready to go on to one of your “big ticket items”. I enjoyed your post this week ~ thanks for sharing! πŸ™‚

    Christine

  17. Great analogy! I agree with Nicole that Wal-Mart couldn’t compete in the social media front as they don’t really build relationships with their customers. They do have a greeter though, so that makes it a little more personal. πŸ™‚

    Wendy Hewlett

  18. Great analogy! I agree with Nicole that Wal-Mart couldn’t compete in the social media front as they don’t really build relationships with their customers. They do have a greeter though, so that makes it a little more personal. πŸ™‚

    Wendy Hewlett

  19. Hi Joe,

    Excellent points in your video. I can’t believe that I never thought about the fact that when you walk into a Walmart (or Target, etc.) that you first see women’s clothing and such. And then to relate that to your website presentation! Wow. Brilliant. What is it that is your #1 attraction? That’s what you should present first and foremost.

    Great post!

  20. Hi Joe,

    Excellent points in your video. I can’t believe that I never thought about the fact that when you walk into a Walmart (or Target, etc.) that you first see women’s clothing and such. And then to relate that to your website presentation! Wow. Brilliant. What is it that is your #1 attraction? That’s what you should present first and foremost.

    Great post!

  21. Thanks Deb! Whenever presenting we must have that all encompassing attention grabber so we can draw the audience in to want to see what we have next.

    Have a great day!

  22. Thanks Deb! Whenever presenting we must have that all encompassing attention grabber so we can draw the audience in to want to see what we have next.

    Have a great day!

  23. Joe,
    I like how you incorporated your experience in an airport area to our businesses. It does show that presentation and availability are key.
    Val πŸ™‚

  24. Joe,
    I like how you incorporated your experience in an airport area to our businesses. It does show that presentation and availability are key.
    Val πŸ™‚

  25. As long as we are able to coherently guide our prospects, clients, and anyone who stumbles upon our website to areas of value we will be able to start the relationship process. The subliminal connection is everything.

  26. As long as we are able to coherently guide our prospects, clients, and anyone who stumbles upon our website to areas of value we will be able to start the relationship process. The subliminal connection is everything.

  27. Hi Joe,
    I will never walk through an airport in the same way. My mind will be analysing all the advertising and presentation around me. Thanks for the insight into your personal experiences.

  28. Hi Joe,
    I will never walk through an airport in the same way. My mind will be analysing all the advertising and presentation around me. Thanks for the insight into your personal experiences.

  29. Wow Joe,

    Cancun Airport is crazy. Never seen an airport with shops and bars so close to your gate!! Now thats marketing! I always wondered why you were sent to your gate to sit and wait miles away from the shops! I must go to Cancun….. lol πŸ™‚

    Great post Joe.

    Sue

  30. Wow Joe,

    Cancun Airport is crazy. Never seen an airport with shops and bars so close to your gate!! Now thats marketing! I always wondered why you were sent to your gate to sit and wait miles away from the shops! I must go to Cancun….. lol πŸ™‚

    Great post Joe.

    Sue

  31. Hey Joe,
    I thought this was a really good educational post on marketing and comparing how different places and companies do it. Then asking the question about presentation in your own business… It made me think about it! I look forward to seeing more!

  32. Hey Joe,
    I thought this was a really good educational post on marketing and comparing how different places and companies do it. Then asking the question about presentation in your own business… It made me think about it! I look forward to seeing more!

  33. Joe good use of video and word to expand the concept of presentations and availability. Great job.

  34. Joe good use of video and word to expand the concept of presentations and availability. Great job.

  35. Bringing the market to the people seems to be effective. I think that the gift of mobile marketing or online networking serves just that. The easier you make it for people to get to you the better.
    when traveling, people are overwhelmed and tired and who knows what else so this set-up makes sense.

  36. Bringing the market to the people seems to be effective. I think that the gift of mobile marketing or online networking serves just that. The easier you make it for people to get to you the better.
    when traveling, people are overwhelmed and tired and who knows what else so this set-up makes sense.

  37. What strikes me Joe is that it looks like fun! A sales funnel should be fun, easy to read and understand with value! I will click out of a sales funnel if it’s not fun to read with great information. I will walk out of a mall if it’s not fun and easy to shop in. (-:
    It’s a great lesson…thanks for sharing!
    Debby

  38. What strikes me Joe is that it looks like fun! A sales funnel should be fun, easy to read and understand with value! I will click out of a sales funnel if it’s not fun to read with great information. I will walk out of a mall if it’s not fun and easy to shop in. (-:
    It’s a great lesson…thanks for sharing!
    Debby

  39. Hi Joe

    Thank you for your very insightful conclusions!! You are so right. Marketing presentations need to be carefully thought out. I have been to the Wal Mart in Acapulco, and I remember how different it was. The stuff was all the way out to the street!! Marketing of that type is aggressive, Not my style personally.

    Looking forward to more from you!!

    Laura & Larry Morris

  40. Hi Joe

    Thank you for your very insightful conclusions!! You are so right. Marketing presentations need to be carefully thought out. I have been to the Wal Mart in Acapulco, and I remember how different it was. The stuff was all the way out to the street!! Marketing of that type is aggressive, Not my style personally.

    Looking forward to more from you!!

    Laura & Larry Morris

  41. Loved the post. I will definitely be looking at my presentations. I actually realized that I am not really asking for the sale very often. This is something that I tend to drill into my students, yet suddenly realized I’m not even highlighting my products on a regular basis.

    Thanks for the kick in the tail.

    Live with passion and purpose,
    Vanessa

  42. Loved the post. I will definitely be looking at my presentations. I actually realized that I am not really asking for the sale very often. This is something that I tend to drill into my students, yet suddenly realized I’m not even highlighting my products on a regular basis.

    Thanks for the kick in the tail.

    Live with passion and purpose,
    Vanessa

  43. Great video’s Joe, I just got back from Malaysia and it’s amazing how good the market guys are at selling also.

    Most of the stuff on sale is much more than they would be willing to accept and they discount by 50% and say… if you buy today, you’ll get a huge discount.

    There is reciprocation going on, people asking you to handle and touch the item, commitment and consistency, contrast and a lot more sales techniques being used on us all the time.

    Fortunately I know how to recognise them now, although my wife is taken in by them all the time…

    Great to be able to use them in your own marketing πŸ™‚

    Thanks
    Gavin Mountford

  44. Great video’s Joe, I just got back from Malaysia and it’s amazing how good the market guys are at selling also.

    Most of the stuff on sale is much more than they would be willing to accept and they discount by 50% and say… if you buy today, you’ll get a huge discount.

    There is reciprocation going on, people asking you to handle and touch the item, commitment and consistency, contrast and a lot more sales techniques being used on us all the time.

    Fortunately I know how to recognise them now, although my wife is taken in by them all the time…

    Great to be able to use them in your own marketing πŸ™‚

    Thanks
    Gavin Mountford

  45. Wow bro what a great post. I had no idea some Airports where like that! Pretty crazy to think that the tourist attractions don’t stop until you land back in the states. Keep rockin it! Loved the video.

  46. Wow bro what a great post. I had no idea some Airports where like that! Pretty crazy to think that the tourist attractions don’t stop until you land back in the states. Keep rockin it! Loved the video.

  47. Although I wasn’t really sure where you were headed at the beginning of your video, by the end I was like, “Ah-ha…I get it!” lol! Great points that you made regarding those “impulse” type items that places (such as WMT) keep by the registers & the analogy that you made as those “impulse” items being like the things you have to offer to keep people plugged-in to your and your business until perhaps they are ready to go on to one of your “big ticket items”. I enjoyed your post this week ~ thanks for sharing!
    +1

  48. Although I wasn’t really sure where you were headed at the beginning of your video, by the end I was like, “Ah-ha…I get it!” lol! Great points that you made regarding those “impulse” type items that places (such as WMT) keep by the registers & the analogy that you made as those “impulse” items being like the things you have to offer to keep people plugged-in to your and your business until perhaps they are ready to go on to one of your “big ticket items”. I enjoyed your post this week ~ thanks for sharing!
    +1

  49. Hey Joe,
    You made a great analogy here in comparing the parts of our presentations to the layout in Wal-Mart who is certainly a successful business to follow their patterns. The importance of having some attention catching material in the beginning of our presentation that will appeal to our audience is vital to a great presentation. We certainly want to grab their attention and move them along as we present.

    It is so crazy how the marketing and sales go all the way to the terminals at airports now. That just reminds me that everyone is a prospect and not to feel limited.

    Great videos, Joe!
    See ya soon.

    Dawn and Dave

  50. Joe, great video, you know Walmart has great marketing tactics and we all can learn from them, great points on their strategies. Really enjoyed!

    Lori

 Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

(required)

(required)