Think for a moment why people would come back to your site. Needless to say great content is a must, but are you creating a personal experience?
The “T” factor helps you terminate your competition and portrays you as a more approachable resource. What I am referring to is Transparency.
Transparency in your online and offline business networking efforts is what humanizes your audience’s perception of you. All of these “new” ways of marketing seem to have people thinking that; 1. They really are new ideas, and 2. The more money they throw at it the more ROI they will make.
Let’s clarify this and give you some strategies to implement that will help you become more valuable and expand your viral growth.
None of these new age techniques are new. The internet is a new player, but the game is still the same. I just started watching the show “Mad Men,” it is about the early stages of advertising companies in the 60’s. Very cool show, but their objectives are the same as today’s advertisers.
Get your audience talking and raving about you!
Word-of-mouth is and always has been the strongest form of advertising known to man. How does this relate to being transparent? Well, would you be more likely to refer someone to contact, website, or business that has a persona of being stuffy, serious, always business, and almost seems scripted in conversations?
You would however, refer someone with personality, friendliness, and an openness to help? In a heartbeat!
Even the standard term “business networking” has evolved into “business social networking,” or “social business networking.” Social is the key word.
How are you incentivizing and socializing with your audience to make them raving fans? Spending more money on banner ads and commercials will continue to show a smaller and smaller ROI. Investing in customer communication and customer gratitude will exponentially increase your earnings.
Top secret tip of the day:
Ok, I just implemented this and it has already shown to be an easy, and awesome way to grow a group or fan page virally. It starts on your website.
1. You have your opt-in box giving something of value on your website. (If you have one and nobody is taking advantage of your offer… Change it!)
2. The next page, for me, is an email confirmation page.
3. Once email is confirmed you are sent to a “Welcome and Thank You” page that has a contest with instructions that most people will take advantage of.
My page looks like this:
Welcome and Thank You for subscribing to BNL’s email list!
Every month we are giving away a $25 Visa Gift card!
Please see details or watch short video tutorial below
To get involved all you need to do is:
- Become a fan of BNL on Facebook
- Tag BNL in a post sharing this link http://businessnetworkinglife.com (To “tag” someone put the @ directly before typing someone’s name)
If you need a little visual watch the video.
When completed your post should look something like this:
Now I have captured somebody’s email with an offer of value, and made a secondary value offer for a chance at $25 to share something they have already seen value in. Even if you have 1-3 people a day doing this is it worth $25 a month for 30+ people talking about why everyone should check your site out?
Business social networking will continue to evolve and it is imperative for you to share your personality and humbleness to your audience while providing incredible value.
Let us know one super awesome strategy that has helped you in your business.