Dec 072011

There is without a doubt a surplus of professional business networking events to attend as well as an increasing number of trainings to help business owners with social networking going on across the country. But, take a moment to think about your actions… Have you become a professional meeting attender??

(Yes, I am aware attender is not a real word, but attending meetings for a living isn’t a real business.)

After hosting networking events and trainings for the last 5 years it is both exciting and frustrating to see the waves of people come in and out. Everyone is “trying” to grow their business, they go out and attend everything imaginable, which is the exciting part. However, it seems like a crazy high percentage of people never implement anything at all!

Whether you are at a professional networking event or are starting to take part in social networking for business purposes the philosophy behind your objective is universal; connect with and help as many people as possible and then you will make more money. This is not rocket science.

Surely those of you who have been to a live professional networking event have encountered those obnoxious people who walk in with a stack of business cards and their only objective is to get rid of all of them, because “that’s marketing.” Is this really so different than logging onto Facebook, Twitter, Linkedin, or any of the other hundred social networks you are trying to use for your business and seeing the guy who thinks posting, “Hey, this is what I do! Check me out and let me know if I can help you.” Is it like using pay per click management to get an idea about your market?

How self centered are we to think that anyone cares about who we are or what we do?

Whether live or online the interaction that will turn into a potential business relationship looks like this:

  • Introduction (Meeting and learning about one another, no pitching or looking at people like they have dollar signs shooting out of their head.)
  • Identifying ways to help your new friend accomplish something in order to get them closer to a goal that they have. (Helping other people may very well help us advance our business as well… WOW, who’d a thunk it?!?)
  • Then it is really all about staying on each others radar. Having a meeting every now and then, communicating online, checking in to see how everything is going. (You know, developing a friendship)

(Yes, I am also aware I am being very condescending. My objective is to show you how simple the process can be if you allow it, and also to save you hundreds of hours and thousands of dollars “trying” to figure it out.)

These 3 basic principals work, and they work at live professional networking events or online when messing with your businesses social networking.

How much time should you spend networking online and in person? Well that really depends on just how friendly and resourceful you really are.

Meetings, trainings, and events are great, but when do you get to the point where you stop “trying” and start “DOING!”

I wish for you the greatest amount of success with both your professional networking efforts and in your business social networking.

Have an awesome day!

  14 Responses to “Professional Networking: Are you a Professional Meeting Attender?”

  1. Thanks for the helpful training advice of going listening and then doing. And we are in the duplication business. Yes, it is all about relationships…build them don’t dynamite them.

  2. You are dead on right! This was awesome. Too many people are not doing professional networking, they are just going from meeting to meeting. Thanks Joe!

  3. It’s so true, when we help others get what they want we will succeed in getting what we want. Everybody seems to know how to behave properly “in person”, but it’s amazing how many people think that the rules are really any different over the Internet.

    Businesses are relationship based, online, offline, end of story. Thanks for putting this so eloquently!

  4. Meetings, trainings, and events are great, but when do you get to the point where you stop “trying” and start “DOING!”

    Great advice! This applies to so many areas of life.

  5. Absolutely Kathy, thanks for the insights!

  6. Thanks Kevin!! I feel like I write this posts just to keep giving myself a kick in the butt.

  7. This is very effective advice. We should be “interested” in others not interesting. We have 2 ears and one mouth. We should use them in that ratio 🙂

  8. Even though listening is an important factor on the journey to success, taking action if the one that is going to make it happen. One can go to thousands of professional networking meeting without getting anything out of it if that person doesn’t take proper action.

    Thanks for sharing

  9. Biz

    Nice post here. Meetings, seminars, and such are great, but nothing will ever get done if you don’t spend the time to learn and implement. I think some people are lost on how to even market themselves. Some meeting actually have something useful to learn and others are just joyous events to get you pumped up. People do have to realize that they don’t have to do this business alone. That’s what makes this business unique from many others. It doesn’t matter what profession your in. Everyone seems to be bound together, since it all comes down to building relationships.

  10. Kathy

    You got a point there. Some people just play the role at work. But when you see them off the clock; they seem to be NOT the person that they painted themselves out to be. I do know that people do have to loosen up after getting done with a hard days work, but some people like you said don’t know how to behave “in person”

  11. Exactly! Thanks for sharing Mike. You have a great site yourself and I look forward to learning and connecting more with you.

    Have a great day!

  12. Thanks Steven for your insights. I was just speaking with someone earlier today about how much easier it is to grow each others business than it is to focus 100% on growing our own.

    I am like 100000% better and find it significantly easier to sell other peoples products and services, that I believe in of course, than I do my own.

    I appreciate your input.

  13. “# Identifying ways to help your new friend accomplish something in order to get them closer to a goal that they have.” That is the absolute goal of every business owner I have ever met. Identify their problem and offer a solution. Creates a win-win situation for all business owners.

  14. Wow! Every business owner? I want hang out with you sometime, lol. After dealing with such a variety of businesses it seems that many business owners have those intentions, but few the true motivation to act on them.

    I appreciate your comment. Have a great day!

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