Many might not know this,but I was not born with two ears…just one. Why am I telling you this? Because being born with one ear profoundly changed the way I view the world and everything around me. As a kid growing up on the island (Long Island, that is) in New York, I had to undergo multiple hospital stays to rebuild my right ear so it could look like a real ear.
The surgeries started when I was 6 years young all the way till I was 23. There were 7 or 8 in all, although I lose count (not something I care to remember). At times I felt like I was Frankenstein, cut up and stitched in all different places! They call it plastic surgery but I can assure you there was no plastic used rebuilding my right ear.
Most times I shared my hospital room with 3 other kids and each and every time I made a new friend. I learned quickly that having one ear wasn’t bad at all! Most of my hospital friends where quadriplegics, Cancer patients or kids with cleft pallets. This truly prepared me for a life with my new right ear. I guess you can say my one ear prepared me for two, and my two ears prepared me for a life of listening to others.
I have found in my lifetime many people will hear you, but not listen to you. Most people are so busy that they may pretend to listen to you when in actuality, they let all the other noise around them drown out what they should be hearing as they’re listening!
Every business that I have been a part of has been built on the foundation of really understanding where the other person is coming from. The Wealth Building Annex is no exception – our mastermind process is all about listening twice as much as you talk!
Lesson:Listen to the words people use when they are talking and formulate your answer only after you have processed what you have heard!
Are you ready to stop chasing the next dollar and start really building a business through social networking? Than these are 4 invaluable tips you must adopt today.
Before you can solidify your decision to take your business’s social networking to the next level you need to accept that this whole technology wave isn’t going anywhere. In fact, it has barely even started! There is probably some 13 year old kid in Wyoming messing around with an idea that is going to blow away everything we already think we know.
Everyone out there who is not only serious about their business’s online presence, but is also making money from it, understands this whole concept goes deeper than just setting up a website and a bunch of social media profiles. These people have taken these 4 steps that work wonderfully offline and implemented them online.
#1. Become an Attractive Member of the Community
Your presence is what makes you approachable. Your approachability is the determining factor to whether or not most people will choose to engage you further.
Build your name and your reputation into something that is appreciated and recognized, even if it is by only a few at first. Everything must start somewhere. The second you adopt the philosophy “I can’t achieve what they did,” you lost. McDonalds, Coca Cola, Oreo, and every other house hold name brand did not start out like that.
It is the little things compounded over time that establishes your reputation and creates massive success.
#2. Engage with others regularly
I have worked at home and I have had an office; do you know where my business grew the most? Panera Bread! Why? Because I was surrounded by people I didn’t know.
Every time I had a meeting over lunch or coffee I was engaging with the person I was meeting with, but more importantly I was engaging with everyone around me who could overhear my conversation. Meeting after meeting someone would approach me afterwards or sometimes even during the meeting, and ask for a card or pass me theirs for me to contact them.
Sharing, commenting, blogging, tweeting, re-tweeting, and all the other forms of communication we partake in online do not go unnoticed. Answering questions on LinkedIn, unconditionally (fancy way of saying don’t pitch to the people you respond to) has led to countless deals for so many people, because someone else with the same questions went back and read the thread and contacted the perceived expert.
#3. Know Where to Spend Time
If you have a lawn maintenance company it wouldn’t be the best use of your time to go to a health and wellness expo trolling for clients, right?
Learn how to categorize your contacts after doing your research.
Ninety plus percent of us are guilty of logging into Facebook and four hours later we are watching Youtube videos when we look up say “Whoa! Where did the day go?”
One of the coolest features in pretty much all the social networks you use for your business is lists. Once you have these lists created you don’t have to subject yourself to the noise of all the people, who are still valuable, but who you just have not yet researched. This will reduce your time messing around online exponentially.
I love what Gary Vaynechuck says in this video, “When our grandparents did dumb $#!* it got lost in history, yea its gone. Everything you do wrong it’s gonna be known for ever.”
Let your personality shine through, sharing and posting things that you like, that are funny, or you just think is cool draws the attentions of those who dig the same stuff as you do.
There is absolutely, positively no cookie cutter business social media plan, or any internet marketing plan for that matter. You can talk to 10 facebook “experts” and get 10 different ideas/ strategies. Does that make 9 out of 10 wrong, NO!
Business social networking is a profitable way of marketing, the only downside for most businesses is that you need to stay on top of new trends. Please share any golden nuggets of your own below!