Feb 252010


(10 keys of Trust) x (7 keys of Respect) = Ultimate Rapport Formula

Part 1– 10 Key of Trust

“People like to do business with people they know, like and trust”

This formula is not intended for an end all, be all for rapport building and connecting. The most important thing in any interaction is to always be sincere in every thing you say, do or act upon. With that said many of the ingredients in the formula below are not required to be done all at once or during a short exchange. This is meant to be an overall view of the best ways to enhance the relationship between you and the party you choose to connect with. This post relates mainly to business, but is applicable in any relationship!

10 Keys to Trust

The first factor in creating rapport is Trust. Trust is about who you are connecting with and how to connect with them!

1) Relate 1st Party/ 3rd Party

People always feel more comfortable with people they have something in common with. In order to find that common ground there are two ways to go about it. You can try the 1st party approach-where you speak for yourself or the third party approach where you say something from someone elses point of view.

1st party example:

“I love (xyz team). My favorite player is (Smith), how about yours?”

If you can not find common ground, leverage the 3rd party.

3rd party example:

“A good friend of mine is from (xyz town) and says it’s gorgeous there.”

2) Give Them a Gift (Compliment or Referral)

The power of a “sincere” compliment can go a long way. This can be done almost immediately when you meet a person or can be used to break the ice. As you find out more about what they do you can give them a quality referral thus showing them you can add more value to their life.

3) Sincerely Curious (Keep Them Talking)

The key is sincerity! You can do this by asking questions and asking for details.
The more people talk the more comfortable they feel.

4) Mirror Their Energy/ Mood

If you are normally a high energy person and you notice that you are talking to a laid back individual than SLOW  DOWN. Otherwise they may feel uncomfortable and diminish any chance of a connection.

5) Share a Story

Stories allow you to connect emotionally and build on any 1st or 3rd party connections that you made earlier in the conversation or relationship.
Tell the story of that one fishing trip on the lake or the pee-wee football game you attended on Sunday.

6) Give Them Something for Free (sample, free tour/info)

People love free! Point blank! Period! The reason “free” builds trust is because it shows that you are out to provide value first, before anything else!

7) Agree with Them

Simple, yet profound! People love to be right. Simple sayings such as (“I agree”, “I can appreciate that”, or “I see what you’re saying”) go a long way in a conversation. (that is, if it’s actually true 😉

8) Relate Emotionally

At times you will find that you do not have anything in common with someone (Wrong!) You always have something in common with someone.

“Have you ever been excited?”
“Really? So have I!”
“How did it feel to be excited? Yea, and what were you excited about?”
“ Was it everything you thought it was going to be?”
“Man, that’s great I remember the last time I was really excited it was when__________.”

I think you get the point!

9) Common Enemy

This often plays a big role in looking to partner with someone. As sad as it may or may not sound; the reality of the matter is people often find a stronger bond in what they hate more than in what they love. People whom would never other-wise associate have come together in histories past to fight for a cause or to rebel against a tyrant.

10) Communicate to Their Style

There is something to be said about the different communication styles visual, auditory, kinesthetic and digital. If you are unfamiliar with these styles or would like more information on how to become a more effective communicator; I would recommend “Law of Connection” by Michael J. Losier.

Post By Chris Nunez

Reblog this post [with Zemanta]
Feb 212010

Los Angeles Sunset
Creative Commons License photo credit: Matt Gush

In order to create success and make networking worth your time there are a few simple principals you must follow.

By engaging in these simple actions your efforts compounded over time will inevitably create lasting success, and lifelong friendships.

1- Regular and On Time Attendance- This should be self explanatory, but unfortunately it is sometimes taken for granted.

2- Show interest and Participate- Sitting in silence does not add value to the group or portray you as a resource. Ask questions, give valuable ideas, do anything to get people to say “Wow! I would like to speak to this person.

3- Be a Resource, Not a Meaningless Advertisement- Constantly pitching and only attempting to meet with people who you feel can help you will get you nowhere. You must be willing to help others unconditionally.

4- Build Relationships, Set up personal meetings- One on one meetings is what are going to build your valuable relationships. If you are not willing to make this commitment your business networking efforts are going to be a waste of time.

5- Help Others Unconditionally- You willingness to help is what is going to build your credibility and your brand. Wouldn’t you like your phone to be ringing off the hook? By positioning yourself as a resource and helping everyone that you possibly can without the expectation of something in return is going to mean you have successfully created credibility for yourself and your brand.

6- Find Mentors & Engage in Personal Development- Success without personal development leads to failure.

7- Position Yourself as a Resource, Stay in contact with those you meet- Maintaining regular correspondence with your network will help you stay in the forefront of people mind. The more you can be a resource the more your emails will be opened and your site will be trafficked.

8- “Rinse and Repeat” Plan, Do, Review- You will only get better through repetition – Once you have gotten these simple steps down keep doing them! This is it, the basics. There is no need to reinvent the wheel.

Mastering the mundane is what creates lasting success. The ideas and principals have been written and rewritten over and over again for hundreds of years, nothing has changed.

You have all the tools and resources to build your business as well as you network, get to work!

Reblog this post [with Zemanta]
Feb 152010

Black Ink Grunge Stamp Texture Social Media Icons
is there ever a lot of confusion going on about Social Media and how to make sense of it all. I was talking to a business person the other day and his comments about not needing Social Media as a part of his marketing strategy shocked me. He didn’t understand the value to his business and actually saw it as a big time waster.

My response to him was that every business needs Social Media Marketing as a part of their overall marketing strategy. Social Media is no longer a “nice to have” marketing strategy, it’s a “must have” marketing strategy.

Everyone goes online to look for products or services and research companies before doing business with them. The days of looking in the Yellow Pages for what you want are almost gone. What makes you and your business any different?

The power of social media has no even begun to scratch the scratch of its potential. The unfortunate part of this all is many people choose not to educate themselves on the subject and are getting farther and farther behind. This is a facet of business which, without exaggeration, evolves on a daily basis.

There is always a new shiny object there to capture our attention, but what is important is having a strategy, a game plan. Not only a game plan for your marketing, but also a game plan for how to stay informed with new technology and trends.

As a Social Media Marketing Specialist, I decided to formalize a home study coaching program to help people on a tight budget with the What, Why and How of Social Media so they can put together a strategy that makes sense for their business. You can check it out at www.hubsocializer.com to see if it answers some of those big questions about Social Media you might have.

Happy New Year!

Kathy Perry, Social Media Marketing Specialist

P.S. You can also download my free ebook at: www.52SocialMediaTips.com

Reblog this post [with Zemanta]