Apr 062009


With the recent explosion in business networking events there are a lot of people making their way around town collecting cards and passing out as many as they can. You may be a part of this trend, but are you being seen as a valuable contact or just another business card?

It doesn’t matter how many cards you collect or how many cards you pass out, what matters is the way you are able to increase others quality of life. Are you building relationships or have you become a card collecting spammer?

The valuable networker is the networker who can first ask questions to identify what others need, and second have the resources in their sphere of influence to get others connected with those who can benefit them. Having the ability to effectively get others connected with resources that will advance their business will increase your personal value exponentially.

Being busy and being valuable are two very different things, but if you can manage to be busy being valuable you start to become dangerous. Depending on your marketing plan your personal branding will begin to grow stronger and stronger. More people will know you, more people will like you, and most importantly more people will trust you. The more people trust you and like your style the more business will just seem to fall into place. Referrals will come from different directions, it will be easier to get in the door while prospecting, and your confidence will continue to build as a result.

Posture is everything, but don’t be cocky. You may be a world renowned expert, but your credibility will only be good as your humility.

Patience, interest, and humbleness are the three key components in becoming a valuable asset to anyone. Master these traits and not only will you business grow faster, but your life will begin to manifest all to you could ever dream of.