Online or in person, what are you known for? Do you have a personal brand, a logo, or anything that when someone sees or hears about it they think of you?
Definition of Branding:
• brand- trade name: a name given to a product or service
• brand- a recognizable kind
Branding is an important part of business and networking. Whether you have a logo or not you as a person are known for something specific. Your friends think of you a certain way; your professional colleagues think of you a certain way. What is the same in both cases is your control of your actions.
Anyone can win in this current market, but those who will win are those who create an impeccable reputation for themselves and their personal brand. You may be known to your professional associates as the financial planner, real estate agent, business owner, or whatever professional perception you have portrayed, but do you have a logo that you can put out there into the market that can build recognition?
Just think if you had a quality logo, that you like, you could put in on shirts, websites, marketing material, emails, etc. By having this you can implement a marketing plan and flood your market with your brand. Doing this will cause curiosity, curiosity is what you want. Curiosity will create the willingness to seek information. Professionals sort and amateurs convince, by sparking other peoples interest you now have the ability to sort mass numbers, and better yet you are sorting through willing prospects!
The most important component of branding as a whole is first being personally accountable to everything you say, do what you tell others you will do. Next is having a logo. Be an accountable person, and have logo. Now when someone sees your logo and asks I wonder what this business does and someone else over hears them you may very well have walking testimonials/ commercial all over town. How great is that!
Get your customers and associates working for you. When you are providing value and credibility your logo can eventually be a passive lead generator.
Send me your logo and I will put it on a separate page with a link to your site! 🙂 Have a great day!