People don’t care about you until they know how much you care.
Business networking events are going on all over the world, whether it is a Chamber of Commerce, FNI, BNI, NPI, or any other networking organization hosting a function the principals each was founded on are relatively the same. These business networking gatherings all serve the purpose of getting you in front of other likeminded people to brainstorm and align yourself with. The question is what is your purpose for being there?
If your purpose is to generate business by become a valuable asset to others you are right on the money, but if it is to build you marketing list and solicit business haphazardly without providing value to fellow members first you are off target and are going get frustrated very quickly. Value is the name of the game. What value do you bring to a business networking organization? Who do you associate yourself with regularly? Are you a student of life and business?
Knowing the answers to these questions and becoming a student are the type of characteristics which are attractive to those who have become successful in the business networking arena. The networking veterans understand the power of association and so should you. You are the cumulative amount of the 5 people you spend the most time with. Are the people you are around enriching and adding value to your life or are they ridiculing and frustrating you?
The simple act of having a positive mental attitude is a valuable asset in networking your business. Your enthusiasm, your willingness to learn and help others, your commitment, are all of what makes networking organizations around the world grow and it is also is the engine which keeps many businesses afloat.
I encourage you to become a student of personal development if you are not already, learn questions to ask others when you meet them that will help you identify how you can benefit their life, show genuine interest in becoming a asset to all the you meet. By implementing these actions your business will begin to grow exponentially without you actively personally promoting it. You will have become an asset to others and you will then have a team of trusted associates assisting you in keeping your pipeline filled.
When you can stop thinking about how to grow your business alone and begin to focus on others you will be surprised how much begins to come your way.
Good luck, and stay tuned for the launch of Business. Networking, Life.’s first book!